Living in the Bay Area we are close to the most important social media companies and through this BlendEd class students will be able to utilize this unique accessibility they have to a cutting edge field. This course will focus on empowering students to create a unique product or program that is socially beneficial. In addition, students will be equipped with marketing skills and techniques that allow them to engage a fast emerging industry and strategize on ways to create their own online business entities. Students will learn different methods of utilizing social media outlets such as YouTube, Facebook, Twitter and their own original website in order to build an online community that will promote the products that they create within the course. There are no prerequisite required for the course. We will begin with our first meeting at a BlendEd school classroom and the subsequent meetings will be field trips to a few of the major social media companies that are located in the Bay Area and will give students that hands on experience of seeing this work in action.
Sanjev deSilva – Athenian School
Sanjev brings over 15 years of experience in education, youth development, and community service to the BlendEd consortium. His life’s mission is to empower young people to be leaders and to create progressive change in their communities. Sanjev is currently a humanities seminar teacher at The Athenian School. Sanjev also brings two decades of work in the music industry field, working with many different artists, producers and labels in developing, marketing and promoting their brand.